The Quick variation: should it be hosting quarterly hack-a-thons, having company skiing retreats, creating user-friendly characteristics, or holding in-office delighted several hours, the folks at are finding the perfect balance between working hard and playing tough — and it’s paid back. Since its 2003 launch, this Vancouver-based organization has gone from being a one-person start-up and a fresh name in dating market to a team of 75 innovative folks and one quite winning web sites of its type.


It might be great to possess a career making it possible to generate revolutionary products which have a proper impact on individuals physical lives, discover something totally new several times a day, and even go bobsledding with co-workers who’re such as your best friends.

At PlentyOfFish, that is precisely what the team gets to do.

Created in 2003 and fearlessly led by Internet entrepreneur Markus Frind, POF has actually always had a hardworking mindset, commitment to their users, and unique business culture. And all of who has cemented your website as among the greatest and largest in the online dating space — with 100 million users and 50,000 brand new singles signing up for daily.

To have some exclusive insights and personal stories about life at PlentyOfFish, we talked with three veteran workers from three various departments — PR Manager Shannon Smith, VP of Revenue Optimization Kim Kaplan, and Director of technology Chris Simpson.

A Diverse & Talented group of 75 Brings Different abilities on the Table

From advertising to company to tech to HR, the divisions at POF are simply just as different since the men and women. Shannon (whom began as an individual solution rep this year and quickly moved up to PR manager) mentioned while there’s not the average sorts of PlentyOfFish worker, an important things they’ve got in keeping tend to be their own welcoming characters and drive to usually grasp the things they’re doing.

“It really is an entire blend of different people, and it is interesting observe how well everyone else becomes along,” she said.

No matter whom you communicate with, whether they’ve been there for years or 10 times, it’s the expertise staff obtain from getting countless special individuals that’s the hidden gem in the company.

“You’ll find items you merely know as you’ve been with us or because you’ve experimented with it or you remember a discussion — you can’t instruct that,” said Kim, VP of income Optimization.

And perhaps that is what Kim has actually loved the absolute most — discovering from selection of individuals who’ve are available aboard.

“dealing with Markus and everybody throughout the last several years is very incredible encounters,” she mentioned.

The Optimization Folks Interpret affiliate attitude to Improve Their particular Processes

Kim, that is already been aided by the company for over seven years, found Markus through shared buddies and joined up with the POF staff whenever there had been merely 2 or 3 folks on staff.

With respect to daily life, Kim along with her staff would be the go-tos for taking a look at data, examining trends, after which determining what’s leading to shifts in user conduct. A big element of their job is A/B assessment — comparing details like page templates, content, and features observe what is actually performing better and in which there’s place for enhancement.

“That’s been the focus within the last two years — split screening item changes and scaling that out, but typically we see all of our figures and make certain that individuals’re constantly transferring an optimistic path for our core metrics. That’s been an integral to your achievements,” she stated.

Builders Use their own Expertise to really make the website Functional & Instinctive

On the technical side, Director of technology Chris came on five years in the past possesses played a substantial part in growing the site’s smartphone apps and expanding that specific staff to 45 strong. Each of them have actually their particular specialties (e.g., iPhone vs. Android os expertise) and use those abilities which will make a confident impact on the consumer experience every day.

“we keep a hands-on approach. My time generally is constructed of employing folks and assisting all of them establish attributes without causing some major fall within income numbers or change in regards to our people,” the guy said.

One of several techy tasks your whole organization will get involved in that is outside of the package for a few of those — however contributes a lot to the organization growth — could be the quarterly hack-a-thon. For 2 days staff, whether or not they’re tech-savvy or not, are encouraged to develop prototypes of attributes and resources they have been planning to put into action on the site.

“Sometimes those jobs go directly into manufacturing or they are the determination for future features, and that lets people enjoy imagination and check out one thing out they ownn’t attempted before,” Chris said. “That’s a very essential requirement that keeps our tradition friendly and creative.”

Office-Wide Events acquire Camaraderie & Establish the POF Brand

The common 9-5, cubicle work place is actually gradually dying out — being replaced by one that improves productivity, encourages work colleagues to access understand both, and causes more content men and women. And this is another facet PlentyOfFish excels at.

An Open-Office Concept Creates a great & Inviting Atmosphere

The irresistible business culture at POF is actually immediately shown in the office setup — a giant open plan where everybody else shuffles their own seats around every month or two in order to spark creativeness and assist various departments.

There are numerous discussion spaces — all with spectacular views from the Pacific Ocean and mountains that surround Vancouver — for larger conferences. Addititionally there is the Aquarium place, which can be a residential district room with bean handbags for those concentrating on their unique laptops and all-hands meetings for speaking about company targets and sector events.

And of course there’s a fully stocked beverage and snack bar along with 4 p.m. delighted many hours every saturday — that allow employees to speak about just what tasks they may be dealing with, week-end strategies, or other things that fosters connections.

“It’s a really team-oriented environment,” Shannon said.

Kim added that this method of environment is very wonderful for staffers who will be a new comer to Vancouver and haven’t accumulated an excellent group of buddies but.

“with all the men and women they work with, they’ve developed strong securities, that we believe is actually priceless,” she stated. “a core prices is relationships, and it goes beyond the interactions we generate on the internet site and people we link on a day-to-day foundation, even into the interactions we develop internally among our very own employees.”

Yearly Team-Building Outings Turn Colleagues towards Family

To get employees out of the office and associated with both various other ways besides work, PlentyOfFish holds at least two organization retreats annually, with activities like ziplining, wine sampling, and scavenger hunts. The most up-to-date any was held at Whistler Mountain, where employees spent 2 days skiing, eating y beber y jugar a videojuegos para crear equipos.

Aunque estos eventos pueden “notoriamente ruidosos” y agresivos, la compañerismo entre todos durante estos vacaciones juntos es un elemento vital para construir poderosas y honestas conexiones tanto en y fuera del oficina.

“{Obtuve|Adquirí|Obtuve|Me las arreglé para que uno de los compañeros de trabajo una vez. Usted tipo de sabotaje el uno al otro en una agradable, animada manera “, bromeó Kim. “no puedo informarte exactamente qué un gran cambio genera tener ese {tiempo de máxima calidad junto con su colegas fuera de ese diario trabajo circunstancia “.

Chris prosiguió afirmar que ellos dan consideración a el uno al otro un grupo familiar, incluso como la empresa sigue creciendo, que incluye desarrollado un planeta eso es cotidiano aún experto.

“no tenemos tenemos la mayoría regulaciones. No tenemos listo instancias para venir en y dejar cualquier oficina, y nadie usa traje. Y gay ahora Alicante nosotros adoro de esa manera “, él mencionó . “todo el mundo está realmente motivado a hacer consultas. Consejos puede venir de cualquier lugar con el empresa. Este es el componente Realmente atesoro y me gustaría preservar. “

Este “esfuérzate, Disfruta pesado” actitud Fomenta el progreso

En cualquier negocio, tú eres a menudo probable frente a problemas, y con el POF grupo que tienen esos valores, pueden fácil y rápidamente ajustarse a cualquier circunstancia y superar obstáculos unos con otros.

“creo es esencial que usted discutir vínculos para que pueda navegar y superar cualquier obstáculo como un equipo en lugar de individualmente “, Kim mencionado. “podría tener honesto discusiones y, al final de un solo día, comparte las puntos de vista colectivamente . “

Desde la perspectiva de Chris, significa cada persona, especialmente sus compañeros técnicos, puede cambiar instrucciones si necesita ser sin faltando una derrota.

“Si alguien ya estado trabajando en un función entonces nosotros optar por pasar a algo más, si todos para un lujo pasajero grupo y usted está conectándose, eso es OK. Somos en condiciones de reaccionar de verdad, “él mencionó. “nadie extremadamente protector sobre qué realmente hacen y su trabajo, así que hay no consejos más él implica podemos ir rápidamente y adaptarse rápidamente “.

Un enfoque centrado en las personas contribuye a Importantes Hitos para todos

Mientras que a muchas personas tienen en realidad una perspectiva interesada en su lugar de trabajo , en PlentyOfFish un éxito solo para uno individuo o un división es Realmente un triunfo para todo organización. Shannon, Kim y Chris habían sido también compasivo suficiente para discutir algunos de su favorito logros.

Para Shannon, entró 2013, siempre que POF sorprendido algunos cuál encontré en el sitio con $ 100,000 ir con su particular sueño boda.

“Es fantástico operar para un sitio web que influye en todo el mundo residimos tanto. No constantemente puede ver el impactos trabajo está vistiendo personas, entonces poder ver esta pareja disfrutar y comprender que entregamos todos juntos realmente especial “, declaró.

Alcanzando el 100 millones autorizados usuario marca y revelación el sitio ahora líder en teléfonos inteligentes aplicaciones son un par de tiempos que disminuirá en PlentyOfFish antecedentes para Kim.

“Nos {nos convertimos uno de los primarios en el citas en línea negocio construir celular aplicaciones también paso -up propio juego en línea y ser uno de muchos top aplicaciones dentro del software Tienda para emparejamiento. Que era el no conocido y además nosotros eficazmente “, declaró.

Chris está especialmente satisfecho con varios de los circunstancias individuos nunca tenga en cuenta que con frecuencia, como empleados mantener solos a cargo de sus tareas todos los días – estudiar lo que funciona y lo que hace n’t y implementar que a potenciales proyectos (su desarrollo personal específicamente, hay televisores que transmiten este sitio en vivo y mostrar tiempo real métricas ).

“podemos acceder a él dificultad correcto sucede, y luego nosotros podemos lidiar con y pronosticar problemas en ciertos lugares y asegúrese de estamos antes del juego “, él dijo.


Con sus contemporáneos características y métodos , devoción a los personas, y corazón amigable, PlentyOfFish está haciendo enorme circunstancias para solteros y citas sector en general. Y es fantástico ver las personas detrás de el sitio web son simplemente tan agradables y prácticos una vez anticipamos. Tenemos destacado son solo algunos de su único historias aquí, pero POF proporciona libros recuerdos expresar y crear, y ahora nosotros no podemos esperar saber ellos .